If you are or even know someone that owns a restaurant, you will know that one of the main goals of setting up an establishment is earning the coveted Michelin Star. Having a Michelin star is a good indication of the quality of service and food that a restaurant offers and so it is no wonder why so many restaurant owners do all that they can in order to earn one. However, they don’t just hand out Michelin Stars to anyone that asks for them and some restaurant owners don’t even know where to start the earning process. Here are our insider secrets to earning that desired Michelin star that you may be able to implement in your business.
As previously stated, they aren’t just handing out Michelin stars to anyone who desires one. Due to the sheer overpopulation of the restaurant industry, it would be impossible for them to check out every single restaurant that is operating right now and so your business really needs to stand out. Make sure that you are doing something that nobody in your area is. If your local area is well known Italian food and you are deciding to open an Italian restaurant, you may easily be lost among the crowd. Because of this, you need to find some sort of USP that makes you stand out from the rest, like a signature dish or special cooking technique. Be sure to do some market research and even go eat at some of your competitors so that you can get an idea of what you need to do to stand out.
Receiving a Michelin star demands excellence in several areas, one of these areas being the atmosphere that you offer your customers. You want to make sure that the decor that you have within your restaurant perfectly complements the food that you have on offer. This is something that people are quick to overlook and so miss out on Michelin stars, even when they have excellent food on offer. The atmosphere doesn’t just apply to the inside of your restaurant, you also have to make sure the area surrounding your restaurant is up to scratch. This may seem a bit overkill, but it really is that much of a strict process. Make sure that the entrance of your restaurant is presentable and clean, but also make sure that other areas- like where you keep your bins, are also clean and tidy. This will not only impress the people deciding whether or not you earn your star, but it will also lead to more positive pest control results in your monthly review as vermin will be less attracted to your restaurant.
Another aspect of your restaurant that is penalized when taking part in the Michelin star process is your service. People aren’t going to want to attend a restaurant that offers poor service and so it is crucial that all of your staff are trained to adhere to the high standards that are kept by other Michelin star restaurants. If you are unsure of how to do this, then it may be worth visiting a restaurant that has already earned a Michelin star as they will be a good example of the right way to interact with customers. If you don’t feel up for the job of training your staff yourself, there are also specialist services available that will do that part for you.
No matter what you decide to do, make sure that you are fully prepared for the process of gaining a star as you won’t have many chances.